As reported on YesButNoButYes . . .
The London 2012 Olympics Logo was unveiled earlier today. The BBC has almost 3,000 comments about it, almost all negative. People apparently hate it. Of course, b3ta is making fun of it here and here and here. It seems like everyone on London has the same question: how much did this hideous design cost?
You can read the full story here. How bad is it really? Well, here it is. You decide.
UPDATE: The new logo was designed by the Wolff Olins agency and cost £400,000 (the equivalent of 797,289 US Dollars). Egads! (This info from this article)
Technorati tags: London, 2012 Olympics, logo, graphic design
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Jon Nicholas wrote,
Another fine example of the old axiom, Truth is Stranger than Fiction.
Wow. Even the colors are detestable.
Link | June 15th, 2007 at 9:07 pm
Jon Nicholas wrote,
Here’s the official line:
The new emblem is dynamic, modern and flexible. It will work with new technology and across traditional and new media networks.
They forgot to add that it’s ugly.
Link | June 15th, 2007 at 9:11 pm